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Spotify "2018 goals" by Spotify Spotify "Dinner" and "Door" by Spotify. Spotify "never ending" by Wieden & Kennedy New York. WaterAid "Four minute shower hits" by Y&R London. Bacardi "Do what moves you" by AMV BBDO.
The 2017 theme, ‘2018 Goals’ builds on the approach of Spotify’s campaign of last year, ‘Thanks, 2016… It's Been Weird.’ The global ‘2018 Goals’ campaign will run in 18 markets and ...
Spotify 2018 Goals Ad Review January 2, 2018 / 0 Comments / in Resource Centre / by Anna Giles For their 2017 end of year run, music streaming giant Spotify have once more delved into their bottomless Santa sack of entertaining user data titbits to bring us their “2018 goals” campaign.
Make next year a great one with '2018 Goals'. Those installations will go up in early December. (Spotify enlisted 70 artists around the world for the campaign.) The work was made in-house. Like the first round of ads last year, the campaign remains one of the most delightful deployments of user data in advertising today.
Spotify is wrapping up 2017 with the 2018 Goals marketing campaign. This year-end campaign will feature various localized messages from Spotify, based on listening data and local cultural themes relevant to 2017. Make great music part of your DNA—like the BTS fans who streamed “DNA” more than 3,271,557 times in 2017.
Spotify is once again making hilarious and clever use of its data in its end-of-year campaign, with ads that pluck nuggets of people's listening choices from 2017 and translate them into 2018 "goals."
Spotify "2018 goals" by Spotify November 29, 2017 Spotify is wrapping up 2017 with its biggest marketing campaign of the year that builds upon last year's "Thanks, 2016... it's been weird".
Spotify's '2018 Goals' Campaign. This year’s theme, “2018 Goals,” features over 70 artists in 18 markets globally and showcases humorous goals for fans to strive for in 2018, based on this year’s biggest hits. Billboards have been placed in markets around the U.S. In New York, ‘goal’ messaging includes “Hit the dance floor with...
“2018 goals: Be as loving as the person who put 48 Ed Sheeran songs on their ‘I Love Gingers’ playlist”. Source: Spotify The Result. Once again, the brand’s unique data-driven approach is getting the right attention.
Spotify Reveals Its Users’ Most Embarrassing Listening Habits For 2017 On Giant Billboards, And It’s Even Funnier Than Last Year. Titled '2018 Goals,' the ads are a comical reflection on the year we've endured, the mindset we should focus on going into the next one, and the great (and not-so-great) music that got us through it all. Scroll down to see the hilarious 'outings' for yourself, and join us in crossing our fingers that this becomes a yearly tradition.